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Welcome to JJ's House.
Copy & Brand for Coaches.
As an entrepreneur who is doing their best to make change in the world - or at least your corner of it - you do NOT want any ick, sleaze, or unethical manipulation going on.
You probably don't even want to "agitate pain points". Neither do I. It's insulting.
I created The Coach Approach to copywriting just for mission driven businesses.
Let your personality do the work.
I write for coaches and course creators. Because I've been both.
Book Me For A Day
Brand Personality & Strategy
Book A Free Vision Session
Full Service Website Copy
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Most clients start with a Book Me For A Day Project. Check out some of the ways we can work together!
How can I help your business come to life?
My name is JJ. It's short for "Jennifer" + a maiden name no one can pronounce.
My passion is diving deep into the True You - the one whose quirks & brilliance translate to magnetic, beautiful copy that serves your readers.
I want you to be successful - however you define it.
Me? Success is spending every spare minute I can with my daughters - the ones I do this for.
20+ years of writing and brand strategy.
About
Proud lifetime member of the entreprenista league
Cultivate A Connected Audience with a Lead Magnet that Doesn't Suck.
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